Welcome to the House of Research
Welcome to the House of Research
Achieving new insights and better brand knowledge through courageous ways of collaboration in what is normally a competitive environment
Thomas Methner, Molkerei Weihenstephan, Germany
Dirk Frank, ISM Global Dynamics, Germany
Dear research buyers: How much time do you spend on each project to write the brief, read proposals, pick a supplier and get them up to speed on your business issues? Don’t know? Don’t even want to think about it?
Another question: Take 200 consumers, six competing research agencies, one client business team and one market researcher, and what do you get? Answer: more efficient and insightful research that adds more value to the brand.
How? In the Weihenstephan Research Platform, six agencies collaborate with each other and the client team, redefining the usual market research relationships and work-flows.
Together, they interact with a branded consumer community in a “House of Research” to conduct innovative studies and co-creation projects. This new mindset requires a shared ambition to exchange ideas, as well as the courage to collaborate in a normally competitive environment. Exciting new opportunities arise to consult, communicate, and combine traditional and experimental research.
We invite everyone to a lively discussion of our progress and challenges, new ideas and changing paradigms on this fascinating journey.
