Beyond the buzz and towards robustness
Beyond the buzz and towards robustness
Researching the social web in valid and reliable ways
Anthony Hamelle, linkfluence, France
Guilhem Fouetillou, linkfluence, France
Thomas Perry, Q I Agentur für Forschung, Germany
Jennifer Picard, linkfluence, France
Oliver Tabino, linkfluence, Germany
Through an overview of concepts (sociology, social networks theories, social psychology), an update on worldwide data and trends around the social web and thanks to first-hand original case studies, this paper will go a way towards laying valid and reliable foundations for social web research. In other words, if you want to know how you can venture into listening research in a rigorous manner, stay tuned to “beyond the buzz”!
