Odyssey 2010
The changing face of market research
Athens / 12 – 15 September

If market research really wants to evolve into a “strategic foresight organisation“, then the managers in research agencies and internal consumer insight functions need to find innovative ways in delivering added value as consultants and corporate leaders who are mainly involved in strategic work. The Weihenstephan House of Research is trying to facilitate this evolution of research agencies and consumer insight function as strategic partners of ... [read more]

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Thomas Methner: I also look forward to some very exciting discussion - we would like to challenge you in your thinking about how to approach market research and and even more importantly strongly encourage you to challenge us with regard to our exciting journey. Let... [read more]

Jonathan Gable: "Collaborating with agencies who are my competitors?? Why would I want to do that?" Well, come find out -- get inspired -- and have some fun too! See you there.

maria: I have been visiting various blogs for my dissertation writing assignment research. I have found your blog to be quite useful. Keep updating your blog with valuable information... Regards

We hope that you enjoyed the 2010 Congress and found it to be an informative and useful experience. Our 2011 Congress will be held in Amsterdam and we look forward to meeting with you in this beautiful city (home to ESOMAR HQ) and providing you with even more enriched content, networking opportunities and engaging presentations. To this end, we have sent an ESOMAR Congress Evaluation survey to all participants. If you attended the Athens Congress... [read more]

You still have a chance to connect with the presenters tomorrow! Meet them plus the UK data protection regulator and other global industry experts at the session. “Future of Privacy” will discuss the issue of growing international concerns over protection of individuals’ privacy and how it is more relevant than ever for researchers to constantly reassess how best to protect personal data. Location: Room Parallel 1 (Hesperides) at 11.00am

Learn more at the Future of Privacy Session on Wednesday from 11.00 hours with experts from UK DP Commission,GfK, MRIA and head of Kantar Privacy in the discussion.

What is DIY and how is it symptomatic of similar shifts along the value chain for the industry? What are the threats and opportunities resulting from these shifts? Where do you stand on the subject of DIY? The Discussion Space will kick-off with a participatory session in which session chair Andre Linden together with speakers David Bakken, Lucy Davison and Richard Thornton will encircle the shifting developments in market research with particula... [read more]

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Anna Alu: Interest in this DIY Research discussion session is mounting! Read this: http://www.research-live.com/what-a-to-do-about-diy/4003502.blog

David Bakken: I'm very excited about this session! Do It Yourself is just one of many developments that are shaping the future of MR. I know many clients who have adopted DIY platforms for at least some of their research, and I'm looking forward to hearing about o... [read more]

André Linden: Several research colleagues and friends asked me, what DIY actually means? Frankly, I learned about DIY research only through getting in charge with this session. Providers & users of DIY-tools describe DIY in research as something like Online Survey... [read more]

The Topic of Discussion at the Client Round Table is the "future" and there are three associated questions we plan to cover: 1. Are we succeeding in integrating and fusing all the new and different types of research and if so how? 2. What is the right structure (agencies and client companies) to deliver against the challenges of the future? 3. Within the next 10 years, field work and analysis will become a commodity, and the real value added will... [read more]

An opportunity to discuss, exchange ideas, determine best practice and explore solutions on areas that concern the future of research: The Client Round Table will kick-off with a participatory session in which session chair Jeff Hunter will invite comments/share thoughts on these issues: Are we succeeding in integrating and fusing all different research types and if so how? What is the right structure (agencies and client companies) to deliver ag... [read more]

Do you wonder if the economic crisis has influenced people reaction to promotion? Do you wonder if price is more important for shampoos than for diapers? Would you like to know if changing the pack size of a can of crisps works better than changing its price? Are you curious to see how you can better answer your client questions by leveraging the power of a database? Join this interactive session where Maureen Arink and Vicky Nef of SKIM will sha... [read more]

Are you - fun, fearless, passionate, challenging and theatrical? Do you have the nerve to face a jury, to wow the Congress audience and challenge your fellow researchers from around the world at the presenting game? If so, then YOU could be the ESOMAR’s next RESEARCH SUPERSTAR! To participate - you must submit a 250-word submission on the topic: “Persuade a client (internal or external) who believes that online research communities are the future... [read more]

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philip de wulf: Ha Pravin, I knew you must have had a secret weapon to beat me in the finals... coached by david AND ray !!! Look forward to meeting up again this year. How about a superstar alumni reunion at the welcome reception where we ask last years' winner for... [read more]

Pravin Shekar: Yes Philip. I needed all the superpowers to compete with you :) and looking forward to sync up this year. See you all in 2 weeks. @Ben: Will hold on to my trousers for sure!!!!

Dan Foreman: I was an MRS X Factor finalist! Also happy to mentor and coach one of the semi-finalists this year. I'd love to see some piano in the final!

hi everyone. anyone want to arrange to share a cab (expensive solo!) from airport to hotel on arrival in Athens? I arrive from heathrow around 17.35 on Saturday 11th. let me know at neil@nuance-research.co.uk Bets wishes, Neil McPhee

......we have the answer to the question on everyone's lips. Yes, the semi-finalists for this years Research Superstar are known! Watch Richard Caspar (United Minds), Sophy Protonotariou (Centrum Research), Patricio Pagani (Infotools), Will Goodhand (BrainJuicer)and Tom De Ruyck (InSites) battle it out for the ultimate prize - The Research Superstar 2010!

Never dreamed of being invited to Jerry Springer’s “fight club”, Oprah’s legendary talk show or Dr Phil’s confrontational hour of TV counseling? Neither did we. Today however we would like to invite you to participate in this year’s congress session “A market research Jurrasic Park”. The purpose of this session is to identify and discuss the changes, challenges and thresholds the market research industry’s young talent is facing and how the indus... [read more]

We think we have learned all there is about pricing research, and then we discover that we haven't. Pricing research does have a "human" face, which stands in contrast to most of the highly quantitative research that explores this topic area. Join this masterclass led by Florian Bauer of Vocatus and discover the human face of pricing research! Introduced by Niels Schillewaert InSites Consulting and Vlerick Leuven Gent Management School, Belgium P... [read more]

Often at events, we take photos to remember the amazing presentations we saw and to reflect on the social and professional connections we created. ESOMAR wants to get your "view" on Congress this year. Send us your photos from throughout the event and we will select the most "fun", "innovative", "creative" and "artistic" shots and feature them in our post-conference review. Happy Shooting and see you in Athens!

Pravin Shekar: Awesome. One more excuse to meet with delegates and great researchers. I hope you include videos in the fray as well (and no anti-paparazzi rules, must say!!!)

We invite you to take part in the ESOMAR Congress Predictive Market. The more people who participate in our prediction survey on research approaches of the future, the more 'predictive' the result is likely to be, so we'd love to hear what you have to say and for you to be a part of it! Click here to participate or paste the web address below into your browser to participate. https://secure.brainjuicer.com/BAXK000168/default.asp

ESOMAR has secured preferential booking rates at the conference venue, the Hilton Athens. Be sure to book your accommodation by the 25th of June to ensure your discount. The venue: Hilton Athens 46 Vassilissis Sofias Avenue Athens Greece 11528 Telephone: +30-210-7281000 Fax: +30-210-7281111

Recently, many have written to us enquiring about the current political situation in Greece and the potential impact this may have on the ESOMAR Congress - Odyssey 2010, to be held in Athens, 12-15 September. READ MORE...http://tinyurl.com/36wkcsb